The holiday email marketing mistake (and more links)
Latest posts | Feed | By Mark Brownlow on November 21, 2007
Thanksgiving makes a great (though perhaps overused) topic for email editorial and content right now. But what about all those on your list who are neither American nor living in the USA?If you do have a global list and can't segment by region, a simple workaround is to do what AWeber did in a recent blog post:
"If you're in the U.S. like we are, more than likely this Thursday you will be celebrating Thanksgiving, and..."
The "if" and "more than likely" bits are enough to ensure nobody need feel alienated by the topic.
Anyway, since we're in a holiday mood, here are a few more articles to add to the existing collection of holiday email marketing advice.
Two articles take Thanksgiving as a cue to sit back and reflect on your email program and how you treat subscribers and customers in general.
Al DiGuido suggests a thank-you email is in order. And Jordan Ayan squeezes way too much out of the turkey metaphor with a reminder of some of the basic concepts worth revisiting in evaluating your efforts.
Email Karma has some more suggestions on getting ready for Black Friday and Cyber Monday shopping sprees in the US. And AWeber wade in again with five tips on how to exploit (or not) the holiday season with your emails.
Tags: email marketing, holiday email marketing
[This post brought to you by Campaigner Email Marketing]
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