If you don't ask, they won't give

Sometimes we make life hard for ourselves. The way we put emails together in practice often means that two things get left to the last minute, both doomed to scant thought and attention:

The subject line, and...

The call to action.

Given we might argue that those are the two most important copywriting elements in your whole email, we ought to lavish more love and attention on them.

Earlier this week, Megan Ouellet came up with some quick tips on how to make that call to action work harder for you.

More on copywriting | Tags: email marketing, email copywriting, call to action

Permalink | November 08, 2007 | 2 comment(s)
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2 Comments:

Another good discussion on this topic: Copyblogger's recent write-up of the change in MarketingSherpa's email CTAs. Worth a read for the comments alone.

Click here ;)
By Justin Premick, on 09 November, 2007

Good call Justin...thanks!
By Mark Brownlow - Email Marketing Reports, on 09 November, 2007

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