The image dilemma - a follow up

Last week I discussed the circumstances when image-rich emails might work well, despite image blocking issues.

Anna Billstrom took up the theme yesterday, taking some brand- and image-heavy emails and describing the concrete steps the senders might take to ensure these emails still work when images fail to show.

Or how they might make it more likely readers would want to download those blocked images.

All fascinating stuff, and I think the key lesson is not to take all best practices too literally. You can design for image suppression without sacrificing the visual creativity that can grab attention and encourage an action.

Or to put it another way...take account of blocked images when designing and writing emails, but don't forget to design for when images appear, too! And to design so that people will want to download those images!

P.S. See also the older post, "Innovation and safety in email marketing."

More on image blocking | Tags: email marketing, email design, html email, image blocking, image suppression

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