Learning by (other people's) doing

The web is awash with great email marketing advice right now. Too much for one blog to cover unfortunately.

But I was drawn to a few articles and posts where practitioners pass on solid advice based on what they're doing or have learnt in the course of their job.

Paul Briggs, for example, is Director of Customer Marketing and Loyalty at Travelocity.

His interview with EyeforTravel offers fascinating insights into how a large company makes diverse use of email to drives sales and loyalty.

He also reveals how they measure and evaluate email performance.

Karen Gedney is an email copywriter with numerous campaigns to her credit. In this article, she lets us look at her own starter checklist of things to review before you send out that email.

Stephanie Miller often passes on tips and tricks gleaned from helping and observing numerous marketing clients at work. She has fresh advice on the best email marketing approach to take as we near some of the hottest on- and offline shopping days.

Tags: email marketing

Permalink | November 19, 2007 | 0 comment(s)
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