Searching for 2008's email tactics?

If you are, then a couple of new articles might point you in the right direction.

Derek Harding's ClickZ column takes a very broad outlook, but describes three areas where changes in your thinking and approach can reap strong benefits: the consumer value proposition, media integration and interdisciplinary programs.

Meanwhile, Stephanie Miller's latest blog post looks at some of the wonderful things you can do when you use website information to drive email initiatives. She highlights various examples for you to go away and think about.

(That's it for this week!)

More on tactics and strategies | Tags: email marketing, advanced email marketing

Permalink | November 02, 2007 | 0 comment(s)
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