Sometimes it's not rocket science

Latest posts | Feed | By Mark Brownlow on November 28, 2007

Sometimes, significantly better results come from fairly simple changes to your approach. As two recent examples demonstrate.

MarketingSherpa highlight the case of the New York Academy of Sciences, where a simple rearrangement of their newsletter with some bigger house banners saw clicks, conversions and other important numbers...rocket.

Ken Magill reports on Bare Necessities, who sent selected customers both a direct mail postcard and email with shared messaging. These customers spent 15% more than those who just got the email.

(N.B. The article takes a closer look at this kind of integrated campaign and shows how it's easy to implement for some, but not others. Plus...everyone talks about increased revenues, but there are no numbers on the bottom line profits. Those postcards aren't free to print and send.)

And in a related article, Karen Gedney reminds us that the answers to many questions you might have about what to do differently are easy to find if you just test. And she has some ideas on how those tests might look.

More on design and copywriting | Tags: email marketing, email testing, email copywriting, email design, integrated marketing, direct marketing

[This post brought to you by Campaigner Email Marketing]
Permalink | Add to del.icio.us | 1 comment(s) - add yours!
Get posts like this: as an RSS feed | as a biweekly newsletter

Sign-up for the Email Marketing Reports NEWSLETTER
Twice a month, free, packed with email marketing advice and all the posts from this blog.

1 Comments:

Good observation about the profitability of a postcard+e-mail strategy!
By Kevin Hillstrom, on 28 November, 2007