Value and your sender reputation
Latest posts | Feed | By Mark Brownlow on November 28, 2007
Yesterday, I noted that "we've built up a set of best practices that have largely proved their value. But it's the real value you offer to readers that swings the deal for them."The theme continues today in Grant Keller's article at iMediaConnection, where he stresses the role of respecting the reader in your email efforts.
He describes this in the context of sender reputation, thus acknowledging the new awareness that reputation is not just about your standing with those who manage incoming email, but also about your standing with those who read that email.
Tags: email marketing, sender reputation
[This post brought to you by Campaigner Email Marketing]
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