When email standards are a waste of time

Latest posts | Feed | By Mark Brownlow on November 29, 2007

Technical standards in car manufacture are vital. But they won't keep your vehicle on the road if you decide to drive it into the nearest tree.

So while the new project pursuing standards for HTML email is also vital, it won't help your bottom line if you decide to drive your message into the electronic equivalent of a Californian Redwood.

Kimberly Snyder and Brett Gilbertson highlight some particularly crass examples of marketing emails that forgot about blocked images and preview panes.

Kimberly picks out Target's efforts. And Brett has screenshots from three emails that communicate a big fat nothing when victim to the overzealous image blocker.

Fortunately there are plenty of positive examples to draw inspiration from. eROI's Alex, for example, highlights a BuyCostumes.com email that packs a preview pane punch and is dressed up for suppressed images, too.

ore on blocked images in email | Tags: email marketing, image blocking, preview pane design, image suppression

[This post brought to you by Campaigner Email Marketing]
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1 Comments:

Hey Mark, Thanks for your comments.
I'm really struggling to find more than "big fat nothing" examples of email marketing in my inbox.
Your blog will be a fantastic resource that I will share with my readers. Hopefully we can improve the standards!

Cheers.

Brett G
By Brett Gilbertson, on 07 December, 2007