Design and copy evaluations that inspire and awe

You can learn from evaluations of "other people's marketing emails" in two ways. First, from the ideas executed within the actual emails themselves. Second, from the suggestions of the reviewer.

Here are four great examples...

Andrew Seel is my favorite makeover maestro. See his take on Skype's sign-up confirmation email. Who'd have thought such a simple concept could yield so much intriguing insight?

Lisa Harmon highlights some good examples of promotional "gift services footers"...and includes seven of her own tips for your own version.

And she follows that up by displaying some seasonal emails that are slimline, graceful, easy on the eye and to the point (provided the images show up.)

Finally, Josh pokes a critical stick at a University of Maine sports newsletter.

More case studies | Tags: email marketing, email newsletters

Permalink | December 17, 2007 | 0 comment(s)
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