Email deliverability news and resources

Latest posts | Feed | | By Mark Brownlow

US mailboxEmail deliverability is gradually becoming its own little standalone subject and industry rather than just a subcategory of email marketing as a whole.

Time, then, to point to a few recent articles on the topic and highlight some specific resources that keep you updated on the latest news and insight.

New articles


Is content or reputation more important for getting your emails delivered? Spencer Kollas has an answer.

Two major ISPs changed the way they decide whether to deliver incoming email or send it to the electronic incinerator. Laura Atkins has the details on changes at Comcast, while Al Iverson covers Earthlink.

And VerticalResponse has some quick news on delivery rate limitations and Microsoft's input on the state of phishing.

Deliverability resources


Introductory articles:
What is email deliverability?
Email deliverability glossary

Blogs:
In addition to the many great general email marketing blogs, there are some which commonly focus on email delivery issues. For example...Article repositories:
Habeas and partners just launched the ReputationWiki, a collaborative knowledge resource on (email) reputation, a key factor in your success at getting emails delivered.

Check the article directory in this site's deliverability section, which also covers:Try also the deliverability archives at ClickZ.

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[This post brought to you by Campaigner Email Marketing]
Permalink | December 13, 2007 | 0 comment(s)
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