Email marketing benchmark guide: new edition from Sherpa

Today saw the release of the 5th annual email marketing benchmark guide from MarketingSherpa.

This report is widely regarded as the main reference for those serious about improving their email marketing programs. But what's new in the 320-page 2008 edition (apart from a price hike)?

My copy is on its way for a full review, but the sales page promises four special studies in addition to the usual array of updated stats and insight on all things email marketing.

These are:

a spam complainers survey, looking at how your emails can encourage (or not) people to hit the spam button.
an updated false positive study, looking at blocking troubles
a segmentation study, looking at the effects on clicks and opens
the third email eyetracking study (these are normally very cool)

Watch this space for my review (here's last year's.)

More stats and metrics | Tags: email marketing, email marketing metrics, email marketing benchmarks, email marketing statistics, marketingsherpa

Permalink | December 10, 2007 | 0 comment(s)
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