Get your email marketing ready for 2008

Latest posts | Feed | By Mark Brownlow on January 17, 2008

Here's the final version of the ongoing blog post collating all the articles suggesting how you might plan or review your efforts for this year.

A quick scan of each should help you identify areas where your email efforts need attention or where you might invest more energy or resources.

Melanie Simms has some thoughts on how to integrate email into your marketing plan.
Stefan Eyram predicts the future for email marketing in Canada (but the concepts apply anywhere)
Al DiGuido has strategic and technological advice for those looking for long-term success
Gail Goodman has five email marketing resolutions at TheStreet.com
Reggie Brady suggests how you might make your email program more effective in 2008
Check the The Email Wars blog for an ongoing series of predictions for 2008 from guest email marketing experts
Brent Shroyer has 50 tips for us. Intended for Listrak customers, there's inspiration in there for others, too
David Baker shares his thoughts on what will make a good email marketing program in 2008, implicitly challenging us to reflect on our strategic and tactical approach
The Connect Blog has 50 quick tips to get your email year off to a good start
Look to the Email Days blog for ten online marketing predictions with a strong email flavor
Matt McNeill provides six email marketing resolutions based around the theme of relationship building
Several of the industry's leading vendor voices give their thoughts on the likely trends, traps and developments awaiting us in 2008
Tom O'Leary has three quick tips for improving this year's campaigns
Stefan Pollard predicts some upcoming changes and challenges in the email sector
Loren McDonald published his 2008 wishlist for the industry.
Sundeep Kapur gives us his five email marketing must-dos for the new year
Elie Ashery identifies five trends for 2008, with a focus on technology changes relevant to how email is used, delivered and displayed
Al Iverson has one simple prediction for us that affects all we do with email
Anna Billstrom has some peeves and hopes for 2008, reflecting on what marketers did wrong in the holiday season and where we might focus improvement this year
EmailCenter UK reviews 2007 and draws out actionable trends, improvements and conclusions
The Trend Junkie identifies ten areas and issues worthy of your attention
Jordan Ayan and Joel Book predict some strategic and practical trends for the year
Marc Kline lays out five achievable practical goals for you to consider
ThinData take some typical New Year's resolutions and put them in an email marketing context
Jeanne Bayers summarizes a year's worth of tips in an overview article
And Melinda Krueger suggests we need to ask the right questions before coming up with answers

[This post brought to you by Campaigner Email Marketing]
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1 Comments:

Thanks for linking to my post Mark! Happy New Year to you. Best in 2008!

- Greg
By Greg Cangialosi, on 02 January, 2008