Keeping the ISPs happy

When dealing with the guardians of the world's inboxes, there are three approaches generally recommended.

But garlic and a wooden stake won't get you far. Neither will gift baskets or large brown envelopes stacked with dollar bills.

Despite the protestations of some folk upset at delivery problems, the ISPs are simply professional organizations trying to protect the interests of their users. Which is not the same as being anti-commercial email.

In fact, a genuine spirit of cooperation between legitimate marketers and ISPs has developed in recent months, both uniting in the fight against unwanted email and spam.

In his latest article, Stefan Pollard gives us insight into the third (and proper) way of dealing with ISPs.

First, he shows us where you can learn about the ISPs' requirements for those who wish to send bulk email to the email accounts they manage.

Then he explains the documentation you'll likely need should you have to resolve any delivery issues with these same companies.

Since we're on this subject, you might also like to take a peep at this blog post from Tom Sather. Tom explains how to gradually build up a positive delivery reputation with ISPs and other email address providers when you use a new sending IP address.

More on deliverability | Tags: email marketing, email deliverability

Permalink | December 05, 2007 | 0 comment(s)
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