Make your emails more dynamic

If you're looking to upgrade your email efforts and need a little inspiration on how, try these two new articles...

First, David Baker goes through all the different types of trigger-based emails you can try out. These are emails sent out on an individual basis after something specific happens.

The trigger can be anything from an action taken by the recipient (like browsing a certain web page) to the right combination of data (customer's birthday is today.)

Meanwhile, the folk at EmailCenter UK look at dynamic content, covering the various aspects of an email you can change to fit the individual receiving it.

That includes from lines, branding, offers, informational content, salutations etc. etc.

Hang these on your wall as sources of inspiration for 2008.

More on advanced email tactics | Tags: email marketing, dynamic email content, trigger emails

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