Mobile email: insight for marketers (but...)

Latest posts | Feed | By Mark Brownlow on December 05, 2007

mobile phoneThe folk at artegic just released a free 32-page report on mobile email marketing, which you can access here.

It's a fascinating read, but...it's in German. You can read the background to the report on Nico Zorn's blog (also in German.)

If you have German-speaking colleagues, it's definitely worth a look. Makes a nice companion report to ExactTarget's study from July. Among the highlights:
  • it reviews the technical background to mobile email functionality, software and devices
  • reviews (with screenshots) of how 21 different devices -- including the more popular smartphones -- treat and display HTML and text emails
  • two pages of recommendations for marketers on how to adapt to growing use of mobile email

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[This post brought to you by Campaigner Email Marketing]
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