Mobile email: insight for marketers (but...)

The folk at artegic just released a free 32-page report on mobile email marketing, which you can access here.

It's a fascinating read, but...it's in German. You can read the background to the report on Nico Zorn's blog (also in German.)

If you have German-speaking colleagues, it's definitely worth a look. Makes a nice companion report to ExactTarget's study from July. Among the highlights:

it reviews the technical background to mobile email functionality, software and devices
reviews (with screenshots) of how 21 different devices -- including the more popular smartphones -- treat and display HTML and text emails
two pages of recommendations for marketers on how to adapt to growing use of mobile email

Permalink | December 05, 2007 | 0 comment(s)
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