Stats on sending days and times

The debate about the best time or day to send your emails is a hefty one. And some experts even suggest you throw all advice out the window and rely on your intuition and, if you feel it worthwhile, your own tests.

But you can't beat a good statistic or three to end the week, and the fine folk at eROI have a few in their third quarter report on open rates and CTR for different days of the week and times of the day.

One interesting tidbit to emerge was that opens and clicks increase the further you get into the working day. This kind of confirms the idea that emails sent early in the day get lost in the overnight spam.

More on timing and frequency | Tags: email marketing

 feed | email | Follow me on Twitter

The main website for everything email marketing | Introduction
Email advertising basics | Service listings | Sources of statistics
Advice on email design, delivery issues and list building

22 sources of inspiration
Outlook 2007 and HTML design
42 HTML email design resources

follow me on Twitter