Where to learn your email marketing trade

Latest posts | Feed | By Mark Brownlow on December 14, 2007

mortar boardThere are plenty of websites and blogs ready to dish out written advice on email marketing. But where do you go if you want a more intense or involved educational experience?

Here's a work-in-progress review of the possibilities, depending on your existing expertise. Let me know of any other opportunities:

Just starting out?

  • John Arnold recently published the E-Mail Marketing For Dummies guide, as part of the famous yellow and black Dummies book series.
  • Jeanne Jennings' Email Marketing Kit is my personal favorite book for those new to email. It's the definitive overview, though pricey at $197.
  • Several vendors offer introductory webinars for newcomers. See this post for a list.

Still learning?

  • Most email marketing conferences and vendor webinars are geared to your needs. You'll find a regularly-updated list here.
  • The MarketingSherpa Email Summit is less high-brow than the Insider Summit (see below) so better suited to those still refining and developing their programs. The 2008 event includes the opportunity to take an Email Marketing Professional Certification Course from MarketingExperiments. Consider also the new Email Evolution Conference.
  • Look out for formal training opportunities. An example in the US is the DMA's regular local seminar on email marketing strategies. UK marketers have, for example, the e-consultancy training days or the course offered by Academy Internet.

Already an expert?


Most industry insiders recommend the Email Insider Summit as the place for the email marketing pros to gather and chew the interactive cud. The latest summit just ended in Utah, USA. Here some bloggers that were at the event, so you can get a flavor of proceedings:
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