Better bullet points in your emails
Latest posts | Feed | By Mark Brownlow
With design and deliverability issues grabbing the headlines, email copywriting remains a much undervalued skill and underreported topic. So let's redress the balance today.I first "discovered" the power of bullet points in a book by Marcia Yudkin, which has almost 40 pages on the topic.
They have a special place in marketing emails, since they reflect the email users' predilection for concise, precise, scannable information.
In a blog post yesterday, the great Anne Holland makes two important points about the order of your bullet points and the words within them. A few simple changes could find your important messages far better exposed to willing eyeballs.
And for more on bullets in emails, try these articles:
Writing bullet points:
Little Known Ways to Write Fascinating Bullet Points
Problems with bullets in emails:
How not to do bullets in HTML Email
Creative Alternative to Bullet Images
More on copywriting | Tags: email copywriting, bullet points
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