Better bullet points in your emails

With design and deliverability issues grabbing the headlines, email copywriting remains a much undervalued skill and underreported topic. So let's redress the balance today.

I first "discovered" the power of bullet points in a book by Marcia Yudkin, which has almost 40 pages on the topic.

They have a special place in marketing emails, since they reflect the email users' predilection for concise, precise, scannable information.

In a blog post yesterday, the great Anne Holland makes two important points about the order of your bullet points and the words within them. A few simple changes could find your important messages far better exposed to willing eyeballs.

And for more on bullets in emails, try these articles:

Writing bullet points:
Little Known Ways to Write Fascinating Bullet Points

Problems with bullets in emails:
How not to do bullets in HTML Email
Creative Alternative to Bullet Images

More on copywriting | Tags: email copywriting, bullet points

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