Dancing on the edge of darkness

Latest posts | Feed | By Mark Brownlow on January 28, 2008

It was Bob Marley who once noted...

"The people who are trying to make this world
worse are not taking a day off. Why should I?"

In the email world, it's the spammers and phishers trying to make the world worse. And legitimate email marketers carry a responsibility to fight the good fight against them.

If you want to take a peek into the dark crevices inhabited by, for example, the phishing community, see this interview with two security researchers.

Unfortunately, it's not just the criminal element undermining email. Deirdre Cook writes today about our desire for instant gratification and how this jars with the true path to email marketing success, which requires patient application of best practices.

This post by Tom O'Leary echoes the theme. Tom tells of recent encounters with would-be senders of bulk email who just weren't prepared to make the necessary investment that good email marketing demands. As he so wisely notes:

"Effective email marketing doesn't have to be
expensive. But it certainly isn't free."

Not that the patient application of best practices has to be boring. Deirdre's article includes a few tips on how to make the long journey to success shorter and more fun.

After all, Bob Marley also said:

Don't bury your thoughts, put your vision
to reality. Wake Up and live!

[This post brought to you by Campaigner Email Marketing]
Permalink | Add to del.icio.us | 0 comment(s) - add yours!
Get posts like this: as an RSS feed | as a biweekly newsletter

Sign-up for the Email Marketing Reports NEWSLETTER
Twice a month, free, packed with email marketing advice and all the posts from this blog.

0 Comments: