Email design: when pictures are not worth a thousand words

2007 ended with the Email Standards Project offering hope that 2008 might see life getting easier for those trying to ensure their snazzy email designs show up consistently wherever people read them.

And while we were gorging ourselves on holiday fare, the project has already made significant progress. IBM (makers of Lotus notes) are listening. And Yahoo (makers of...um...Yahoo! Mail) are listening, too.

And there is even positive news from the mobile email world (where HTML email display standards are currently emerging from the neolithic era.)

But there's always a suicidal fly in your marketing soup. And with email design it's images. Or rather the large number of email and webmail interfaces that suppress them in incoming email.

Not a new issue, but one that isn't going away soon. A lot has been written on how to adjust your content to account for image blocking.

But let's not forget that images and email design is not just about what happens when they don't show up. Sometimes an image-heavy email does make sense. And if you are using images, there are some technical best practices to follow to ensure they keep your file size sleek and trim. Mike Kleiman has the details.

Tags: email marketing, email design, image suppression, image blocking, email standards project

Permalink | January 04, 2008 | 0 comment(s)
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