Grow your list without adding new subscribers

2008 will be the year of many things, but one of these will be growing use of reactivation campaigns. That's when you pull out a list of existing subscribers who never respond to your emails and find a way to get them reading, clicking and buying again.

How?

Last year saw many articles on this subject, but here are two new ones for you...

Wendy Roth talks generally on the subject and outlines some tips on keeping people active in the first place.

And Morgan Stewart has a very cool tip on how to get a better response from those "confirm your interest or we delete your email address from our list" emails. Very nice!

Tags: email marketing, list building, list hygiene

Permalink | January 04, 2008 | 0 comment(s)
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