Head-slapping case studies
Latest posts | Feed | By Mark Brownlow on January 28, 2008
If a preview pane enjoyed a romantic night with some snippet text, the outcome would be the email equivalent of the Johnson Box.Forget the jargon and dive into this case study by Jeanne Jennings. She reveals how the email application of the Johnson Box direct mail concept produced astonishing improvements to results.
Like all the best ideas, it's elegant, simple and has you wondering why you never thought of it yourself.
But wait, as they say. There is indeed more. Raj Khera shows us how applying a few basic best practices to your sign-up form can lift the sign-up rate by 600% (not a typo.)
(A similar exercise I did last year produced a 300% increase.)
Tags: email marketing, johnson box, email copywriting, list building, list acquisition
[This post brought to you by Campaigner Email Marketing]
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