Head-slapping case study

If a preview pane enjoyed a romantic night with some snippet text, the outcome would be the email equivalent of the Johnson Box.

Forget the jargon and dive into this case study by Jeanne Jennings. She reveals how the email application of the Johnson Box direct mail concept produced astonishing improvements to results.

Like all the best ideas, it's elegant, simple and has you wondering why you never thought of it yourself.

Tags: email marketing, johnson box, email copywriting

Permalink | January 28, 2008 | 0 comment(s)
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