Hurrah! The BlackBerry goes HTML email

Latest posts | Feed | By Mark Brownlow on January 23, 2008

a blackberry phoneOver the next few months, RIM will be phasing in a series of BlackBerry server and device software updates.

Among the enhancements announced in the press release:

"BlackBerry smartphone users will be able to view HTML and rich text email messages with original formatting preserved including font colors and styles, embedded images, hyperlinks, tables, bullets and other formatting."

Previously, BlackBerry phones were noted for the poor (horrendous) way they displayed HTML email. So this change is great news for marketers and email designers alike.

Official figures from the end of Q3, 2007 cite 12 million BlackBerry subscriber accounts.

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