iPhone user habits serve notice to email marketers

Latest posts | Feed | By Mark Brownlow on January 15, 2008

The iPhone (photo courtesy of Apple) treats web browsing and HTML email pretty much like a Mac would, albeit with a "slightly" smaller screen.

If the "mobile email experience" is more pleasant (i.e. more like the traditional desktop experience), then more people will start using mobile email.

Additionally, the quality bar set by the iPhone means other mobile devices will now have to display HTML email adequately. Which in turn means yet more incentive to use mobile email.

The good news is that since the driver of that growth is better rendering of HTML email on mobile devices, that's a plus for those in a state of panic (or denial) about how to design emails for the small screen. As mentioned a day or two ago.

Some new facts back the theory. According to the New York Times, both Google and Yahoo say the iPhone accounts for a disproportionately large amount of web traffic from mobile devices.

Much, much more than you'd expect from the actual number of iPhones sold. Which explains why Google just announced a new version of Gmail just for iPhone users.

In other words, people like browsing using the iPhone, so they do more of it. Replace the word "browsing" with "emailing" and you see why predictions on mobile email might come true.

Seems like a good time to think about just how to adapt our email efforts to a more mixed bag of users. (And by coincidence, BtoB Magazine had an article on that very subject yesterday.)

Tags: email marketing, mobile email, wireless email, email design, iphone, gmail

[This post brought to you by Campaigner Email Marketing]
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1 Comments:

Thank you for sharing useful information.If your all into multimedia, go with the iphone, but if you want to do emails and office stuff like edit documents, go with a blackberry or something expensive like that.They can search the "real" internet, dont have 8 gigs of storage, cant watch high quality videos, and they cant read your voicemails to you.

Developer4lease-Web Business, Application Development
By Developer4lease, on 12 November, 2008