Marketers offer their email marketing lessons

Commentators and vendor experts are a super source of advice. But there is, of course, equal value in seeing what other email marketers are succeeding with. Or learning what they've discovered through their own tests and trials.

That's why we love forums and other networking opportunities.

Those with less time on their hands can find more concentrated frontline experience at this B2B Magazine article, where senior marketers at Office Depot, Hewlett-Packard and Cisco Systems discuss practical email marketing issues in some detail.

(Interesting to note that dealing with colleagues and harmonizing business and customer priorities is as much of a challenge as actually creating and sending the emails.)

In a similar vein, MarketingSherpa just released their free annual Wisdom Report, where 101 marketers reveal lessons learnt from 2007.

There's a dedicated email section, but be sure to look at other chapters, too. The chapter on testing, for example, is dominated by email insights.

(The landing page for the report is a little curious. It requires you to submit an email address and telephone number, though the reasons for needing either are not given or obvious...hmmm.)

Finally, I've mentioned the RetailEmail.Blogspot blog before, which tracks retailer email campaigns and presents the highlights. But I must mention the recent Subject Line Hall of Fame post there. A sure source of inspiration.

Tags: email marketing, subject lines

Permalink | January 17, 2008 | 0 comment(s)
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