New reports out

For those who like to know what's going on in the industry as a whole, a couple of new reports for you...

Jupiter Research just published its US E-mail Marketing Forecast, 2007 to 2012. A snip at $1,500.

According to their press release, they predict email marketing spending will grow from $1.2 billion in 2007 to $2.1 billion in 2012, with things looking rosy for spending on retention email and email sponsorships.

And those wondering what the big retailers are up to email-wise can pick up two new mini-reports from Chad "retail email" White.

The first covers trends observed in 2007 regarding such aspects as timing and frequency of emails, particularly in relation to specific selling seasons.

The second looks at how retailers promoted e-gift cards through emails sent during the holiday shopping season.

Tags: email marketing, email marketing statistics, retail email marketing

Permalink | January 08, 2008 | 0 comment(s)
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