Vendor resources for coping with mobile email

In the last few days, I've been carrying an "Act now! Mobile email is nigh!" message around on the blog equivalent of a sandwich board:

iPhone user habits serve notice to email marketers
One day, only the screen will matter
Mobile email not as great a challenge as first feared?

The rather complex nature of designing an email strategy for the dynamic "mobile revolution" (as no doubt everyone calls it) means the media and vendors have been understandably shy about coming up with helpful resources on the topic.

Slowly but surely, email marketing services are, however, broadening their scope, features and service offerings to account for the mobile menace / opportunity.

For example, we know ExactTarget are following this issue. And ReturnPath expanded their email preview tools last November to include mobile devices. Most recently, Pivotal Veracity announced a suite of mobile email tools for their clients.

I mention these simply as evidence that the service industry obviously believes mobile email is going to be important to email marketers soon. So we should take the hint.

In addition, Pivotal Veracity also put out some public resources for those wanting to learn more. This includes case studies with screenshots, a collection of tips on the topic and a series of webinars entitled "Mobile Email De-Mystified."

Good luck everyone.

More on mobile email | Tags: email marketing, mobile email, wireless email, email design

Permalink | January 18, 2008 | 0 comment(s)
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