Worst email experience of my life

You probably know that when people use Gmail, Google displays contextual text ads alongside the email they're currently viewing

It's always interesting to see which ads your own marketing emails call up on the screen. Not just interesting, but worth thinking about because you have some control over the ads displayed through the words you use in your email (another topic.)

Anyway, today was the nadir of my email life to date.

A test send of my email marketing newsletter to a Gmail account brought up the usual array of related ads. But the one that stood out urged me to download a flatulent Santa Claus logo for my cell phone.

Not sure what depressed me more:

That there is presumably a market for flatulent Santa cell phone logos
The bad targeting
The fact that the search marketer is still using a holiday ad over two weeks after the holidays actually ended
The landing page, which urges you to take out a subscription in order to download the logo, but fails to describe clearly what it actually is you're subscribing to

The week can only improve.

Permalink | January 14, 2008 | 0 comment(s)
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