An alternative email marketing glossary
Latest posts | Feed | By Mark Brownlow on February 14, 2008
A lot of serious posts recently. So time to lighten things up with the follow-up to the alternative email glossary. This time: email marketing jargon you never heard of, but probably recognize...Premature gratification
The sudden burst of euphoria that comes from seeing a 100% clickthrough rate in your campaign report. Before realizing that this is based on one click from the only person to open your email so far. Which was you.
Pork cutlets
Email you no longer want, but you can't unsubscribe from, because you know the people who produce the email and don't want to offend them (we've all been there). This is why it helps to have an anonymous sounding email address.
PSS or post-send syndrome
The sinking feeling you get when you realize the email you just sent out has a typo in the subject line.
Campaign blindness
The affliction that means you didn't spot that typo, even though you read over the subject line at least a dozen times before approving it.
The Santa Coefficient
A number indicating the percentage increase in commercial email sent in November and December. (If you do want to track seasonal email peaks, check Chad White's work at RetailEmail.Blogspot.)
List ghosts
Those people who signed up to your list but have never, ever opened, clicked on, or responded to any emails (just who are these people?)
FaceSpace fever
Mental condition leading to a desire to make "email is dead" comments whenever a new online communication technology gets a cover story at Wired magazine.
Nano-segmentation
When your advanced targeting rules mean your last campaign went out to just two people (and both bounced as undeliverable).
Got any more?
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[This post brought to you by Campaigner Email Marketing]
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1 Comments:
Excellent glossary list :)
Here's one addition
1)Delivery Myopia: An affliction where one goes over the moon by the extremely high delivery metrics but overlooks the fact that these could have actually been delivered in the Junk Folder instead of Inbox Folder.
By 
Roy Rajan, on
15 February, 2008
