Case study catch up

Time to catch up with a few peeks behind the scenes of what others are doing right or wrong with their emails. Here you go...

Ben Chestnut looks over Delight.com's email from subscription through to the sale and is impressed.

Matthew Finch casts an eye at HMV's email program and describes how a lack of coordination between house lists leads to problems with the subscriber's experience.

Josh tries out Pizza Hut's emails and suggests improvements to their marketing recipe.

MarketingSherpa has a free dirty dozen report on some typical mistakes made by email newsletters.

Each mistake is outlined in detail in the 43 page report, which includes numerous screenshots and examples of those emails that got it right.

Anna Billstrom gets the inside scoop on InformationWeek's newsletter strategy and email tactics in this interview with editor Stephen Wellman.

...and to finish on a bright note, Lisa Harmon gives examples of all the Valentine's Day subject lines she got last year. Inspiration for your marketing (and personal?) emails.

Tags: email marketing case studies

Permalink | February 12, 2008 | 0 comment(s)
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