Inside intelligence from Yahoo! Mail
Latest posts | Feed | By Mark Brownlow
The big email providers can be shy of revealing too much about their approach to filtering incoming email. Understandably.But in this interview, Mark Risher (anti-abuse product manager for Yahoo! Mail) reveals plenty of detail of the web giant's plans for authenticated email and how authentication impacts your efforts as an email marketer.
This quote should set you thinking:
"This technology is something we felt would be very helpful
for receivers so we can confer special privileges to a message.
For this other message that lacks a signature, we can penalize it.
We can treat it with more suspicion and run it through additional filters."
for receivers so we can confer special privileges to a message.
For this other message that lacks a signature, we can penalize it.
We can treat it with more suspicion and run it through additional filters."
See also the same source's overview article on Domain Keys Identified Mail.
More on authentication | Tags: email marketing, email authentication, yahoo mail, dkim, domainkeys
Permalink | February 12, 2008 |
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