Email marketing case study roundup

If you're staring wistfully at a blank screen waiting for the Goddess of Creativity to finish with Accounts and pay Marketing a visit, here some alternative sources of inspiration:

Two blogs covered how etailers and others used the leap year to liven up their emails. These kinds of ideas tend to transfer well to other special days and seasons, so are always worth a look:

RetailEmail.Blogspot has a dedicated Leap Day edition with screenshots and subject lines.

Get Elastic showcases over a dozen examples (and takes a closer look at how one retailer exploits the imminent arrival of daylight savings time in a promotional email).

Christopher Knight interviewed Tad Clarke and Eric Stockton to get the inside story on MarketingSherpa's own approach to email newsletters. Topics covered include production processes, content and publishing strategy, testing and more.

NetFlix is becoming the email marketer's favorite email program. Both Lisa Harmon and Adam Covati report on their efforts.

Anna Billstrom gets the case study bug, reporting in depth on campaigns by the Boston Celtics, eHarmony and Dell/Kodak. The last one is particularly interesting since it has inside information on some of the thought processes that go into design and strategy decisions.

Andrew Seel looks at a university newsletter, draws out the positives and suggests some minor improvements.

Karen Gedney explores how tradeshows keep registered visitors and exhibitors engaged through regular newsletters.

Finally, Brent Rosengren reviews the email campaigns of (would-be) presidential candidates in the US and gives his opinion on where they might do better.

Plenty of weekend reading for you...

Permalink | March 07, 2008 | 0 comment(s)
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