Email marketing metrics from around the world
Latest posts | Feed | By Mark Brownlow on March 13, 2008
Published reports aggregating numbers from across a range of businesses sending email are not as useful as your own reports, but they have their value.Big picture industry overviews and benchmarking statistics have long been the domain of the MarketingSherpa report. But the UK now has its own alternative.
The UK's e-consultancy just published their 2008 Email Marketing Industry Census. Its 50 pages cover marketer attitudes and practices, revealing budgetary, strategic and tactical priorities and deficits.
More campaign-oriented data comes from the newly-released MailerMailer Metrics Report covering the second half of 2007.
And those in Australia have their own benchmark metrics, courtesy of Vision 6, who also just released the numbers from H2, 2007.
The best way to use these reports is not to treat the numbers within as directly comparable with your own efforts. Instead, read the authors' interpretations: they use the data to draw out general patterns and best practices that can help your own efforts.
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[This post brought to you by Campaigner Email Marketing]
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