Making personalization and other advanced email techniques work

One of the blessings of being a blogger is having people far wiser and experienced than me adding further insight to blog posts.

Take a second look at these posts and see some of the great advice in the comments:

Case 1: A little reminder about the problems with personalization prompted several kind people to suggest excellent concepts and approaches for ensuring the "first name" / "last name" data you collect online is usable.

Case 2: Justin Premick gets bonus points as the first person to explore some of the irksome questions posed about the "dangers" of advanced email marketing.

Permalink | March 03, 2008 | 0 comment(s)
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