More case studies and email reviews

Time to head upcountry and bring back the latest case studies and campaign reviews for you to look over.

The ever-reliable Anna Billstrom subjects the travel industry to scrutiny. How do emails from Orbitz and Hotwire shape up when images are suppressed? Anna has the answers here, as well as suggestions on ensuring branding survives a loss of graphics.

Josh at SendLabs points out all the good things about a one-off campaign by Dunkin' Donuts to promote their "lattes and cappuccinos" day.

(My only question is why the sign-up thank you page at the website doesn't take people straight to the preference center, rather than obliging them to click on a link in the welcome email?)

A couple of ESPs ran interviews with famous customers. I'm listing them because they're less self-serving and more insightful than your typical corporate case study:

MailChimp talk with Mozilla on emailing to techies, the role of their newsletter and the relationship to RSS feeds. And Campaign Monitor looks at how 37signals use email (with sample screenshots).

More case studies | Tags: email marketing, email marketing case studies

Permalink | March 18, 2008 | 0 comment(s)
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