Return of the email newsletter

Latest posts | Feed | By Mark Brownlow on March 10, 2008

All the trends in email marketing point to the growing importance of establishing a good relationship and reputation with ever more discerning recipients.

Which means delivering a professional, valuable, personable email that builds the kind of trust, credibility and loyalty you need to gain, retain, influence and impact readers and customers.

That concept sounds disconcertingly familiar.

If we go back to the late nineties, we'll see that this is exactly the premise behind the lowly email newsletter.

As the roles of relationships and reputations blossom, perhaps it's time to rediscover the charms of the content-based email newsletter. To help you on your way, some new articles and one very old one:

Marketing with an e-newsletter: 80+ pages of insight on how to develop that impact and influence. Old, but getting more relevant by the day.

Michael Katz's newsletter archive: dozens of articles written for professional service companies but full of wider lessons for all e-newsletter publishers.

Bring Your e-Newsletter from Snoring to Soaring: Kivi Leroux Miller has advice on the basics.

Ten things to spice up an email newsletter: Denise Cox has a few tips beyond the usual.

Make sure your email newsletter is working: Joseph Carrabis talks about benefits, personas and engagement.

Tags: email marketing, email newsletters, e-newsletters

[This post brought to you by Campaigner Email Marketing]
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