iPhone therefore iEmail

Challenging news and good news from some surveys of iPhone use (photo courtesy of Apple).

Digitimes reports on an iSuppli survey revealing that iPhone users spend almost four times as much time with mobile email than traditional mobile phone users...

"...the speed (via Wi-Fi) and ergonomics of the iPhone are compelling users to access their personal email more frequently..."

Another survey by Rubicon Consulting also suggests the iPhone is bumping up mobile email use.

It reveals that reading email is the most used iPhone data function and that the iPhone is growing the overall smartphone (and thus mobile email) market at the expense of "normal" mobile devices.

So the challenging news is that mobile email is growing ever more important, meaning you need to adjust your email approach accordingly.

The good news is that one of the reasons the iPhone is used so much for email and other online activities is because it offers a good user experience, with excellent rendering of HTML email, for example.

Which takes some of the pressure off the task of designing for mobile devices, especially as other manufacturers follow that lead.

How do you meet the mobile email challenge? MarketingProfs has a new article on the topic, and you'll find many more articles here.

Tags: email marketing, mobile email, wireless email, email design, iPhone

Permalink | April 11, 2008 | 0 comment(s)
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