The real difference between permission-based and unsolicited email
Latest posts | Feed | By Mark Brownlow on April 30, 2008
I'm at a tradeshow all week, so the resultant lack of oxygen means no/few blog posts. Today I met my first live spammer. Which prompted me just to quickly highlight this news tidbit:
Response One surveyed over 1000 UK consumers and asked them about the types of advertising that were most effective in inspiring them to visit websites and make purchases.
Most effective?
Customer emails.
Least effective?
Unsolicited mobile text and unsolicited emails.
No further questions...
(For the full details see the R1 in the Press link for 24th April here.)
Response One surveyed over 1000 UK consumers and asked them about the types of advertising that were most effective in inspiring them to visit websites and make purchases.
Most effective?
Customer emails.
Least effective?
Unsolicited mobile text and unsolicited emails.
No further questions...
(For the full details see the R1 in the Press link for 24th April here.)
[This post brought to you by Campaigner Email Marketing]
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