Case study buffet: all you can eat

New ideas

1. Sundeep Kapur reviews various approaches to the birthday email.

In one of the examples discussed, open rates were not only higher for the actual birthday email, but stayed higher than average for the next three emails after that. Evidence for the positive benefits of relationship-oriented email strategies.

2. The experience of Analog Devices with their revamped email program demonstrates why it pays to think harder about the purchase and user habits of your subscribers. For example, midnight proved a better time to send email to engineers than midday...

Doing it right

A few bloggers take a closer look at the winning features of favorite emails...

3. Lisa Harmon picks out the positive design and content elements in a couple of food-oriented emails.

4. Josh Nason runs over the content in two music emails.

5. And Dylan Boyd sings the praises of putting key offers right up at the top of the email in the space normally reserved for the "see the web version" message.

Doing it almost right

6. SEOmoz looks at the successes and failures of various B2B and B2C email newsletters, and ends the article with some design and content tips from the reader perspective.

7. Anna Billstrom takes her frustration with poor email design out on Avis, and discusses why email design is less Monet and more mundane.

8. And no 2008 blog post would be complete without a timely mention of the US presidential elections. Michael Whitney uses a John McCain email to explain the dangers of over-long copy with no calls to action.

Tags: email marketing case studies

Permalink | May 28, 2008 | 0 comment(s)
Get posts like this: as an RSS feed | biweekly email | via Twitter

0 Comments:

Comments closed for this post