Disposable email addresses: a marketing problem?

Latest posts | Feed | By Mark Brownlow on May 20, 2008

Commenting on a post on bounce management, blog reader Roy Rajan raised the specter of disposable email addresses.

These are email addresses that can go bad about 30 seconds after you send out a confirmation email. Ouch!

A new article over at the main site describes the phenomenon and its implications for marketers. And offers tips on how to avoid being a victim.

Disposable address services arise because people have had bad experiences with websites and email programs. They've submitted their email address and seen it abused.

Marketers find these services annoying when trying to build an opt-in list. But the focus of our ire should not be on the services' users, but on the spammers and poor email marketing practices that drove them to use these services in the first place.

More on email list building | Tags: email marketing, disposable email address, temporary email address

[This post brought to you by Campaigner Email Marketing]
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2 Comments:

At my last company we use to have a list of disposable domains and block them from downloading any material. We were constantly updating the list and found that this worked well.
By thescrappyemailmarketer, on 21 May, 2008

I know a lot of forum owners use such a list for members sign-ups. One question, though...did you feel that by banning such addresses you got the owners to resubmit their details with "real" email addresses or did they simply abandon the sign-up / download process?
By Mark Brownlow - Email Marketing Reports, on 21 May, 2008