Interpreting new Can-Spam rules

Latest posts | Feed | By Mark Brownlow

law symbolJust a couple of quick links for US marketers looking for insight on the Can-Spam changes. Insight that goes beyond regurgitating the press release:

1. MarketingSherpa has a seven minute podcast on the topic with Jeff Mills of eROI.

2. Ray Everett-Church of Habeas has a long blog post which goes into detail on the new definition of a sender.

3. Datran Media's Chief Privacy Officer gives his recommendations in another post.

(Also contact your email marketing service provider...I've heard several are producing useful documents for their customers.)

Please do recommend any other useful interpretive resources in the comments.

And those FTC docs again: press release | detailed notice

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Permalink | May 16, 2008 | 0 comment(s)
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