Lower your unsubscribes

Latest posts | Feed | By Mark Brownlow on May 09, 2008

When you understand why people might want to leave your list, you can take steps to keep them on board and content.

Here's a new article from the main site with 14 tips on how to keep people happily married to your email program (and how to make the most of those that do leave).

[This post brought to you by Campaigner Email Marketing]
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1 Comments:

Great suggestions in this article. Often, though, the primary reason people opt out is that the core content just isn't good enough to keep them coming back.

If you have trouble consistently producing your own brilliant content (and who doesn't, especially on a daily newsletter), the best solution is often to "digest" content from other sources that is highly relevant to your subscriber demographic.

One really easy way to do this is to use a tool I've just developed, called Xenos. With Xenos you subscribe to a wide range of RSS feeds, then build your own "feed" by drag/dropping items of interest into a new feed container.

When you finish, you can publish that new feed as an html newsletter. This can be styled using your own CSS, or built from scratch using XSLT. You can check out Xenos by going to www.metanews.biz and clicking on the big X. There is also a short Flash screencast showing how it works here.
By Blogger scott, on 10 May, 2008  
 

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