New email marketing book
Latest posts | Feed | By Mark Brownlow on May 14, 2008
One of my favorite email marketing columnists (Simms Jenkins) has written "The Truth about Email Marketing," which is due out early August but was announced today and can be pre-ordered now at Amazon.I had a small input to the project so I'll let others do the reviews. But there are two interesting points about the book of interest to us all.
First, the publisher is FT Press, which belongs to the same publishing stable as the Financial Times. The quality of the publisher is further mainstream recognition of the importance of email marketing.
Second, the book is not simply another nuts and bolts how-to, but addresses many wider aspects such as organizational strategy, outsourcing, etc. Again, a positive sign that the industry as a whole is maturing.
Other books | Tags: the truth about email marketing, simms jenkins
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1 Comments:
Thanks Mark. I think this book will appeal to your wide audience.
I am pleased that you mentioned the publisher as that does make a difference. This is not a self published book trying to create interest in a topic that doesn't exist but one that a huge publishing house thinks deserves attention. That is a major step forward for the email industry in terms of respect and moving out of our "niche marketing" shadow.
It is also worth noting that the book website (www.TheTruthAboutEmailMarketing.com) has an email newsletter which will have exclusive offers and content. Plus, when you sign up for the email newsletter, you will be entered into a drawing for an autographed book.
By 
Simms Jenkins, C.E.O. - BrightWave Marketing & EmailStatCenter.com, on
15 May, 2008
