Email software is not email marketing software
Latest posts | Feed | By Mark Brownlow
In a recent survey of marketers in Ireland, over 50% were "using desktop solutions such as Outlook...to run their email marketing campaigns."
Using your email software or webmail account to send marketing emails is like delivering by bicycle. It's not a particularly sensible solution for the vast majority of businesses.
Dumbstruck by the above statistic, I wrote a quick article for newcomers which explains why you should use specialist email marketing software or web-based services instead.
More on email advertising basics | Tags: email marketing software, email marketing services
Using your email software or webmail account to send marketing emails is like delivering by bicycle. It's not a particularly sensible solution for the vast majority of businesses.
Dumbstruck by the above statistic, I wrote a quick article for newcomers which explains why you should use specialist email marketing software or web-based services instead.
More on email advertising basics | Tags: email marketing software, email marketing services
Permalink | June 25, 2008 |
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