Sender reputation: interview with Ken Takahashi

Latest posts | Feed | By Mark Brownlow on June 27, 2008

Sometimes I get confused about email deliverability issues (which happens more than I'd care to admit). The only solution is to call up an expert.

In this interview, Return Path's Ken Takahashi goes over some of the issues surrounding your email sender reputation. ISPs look at this reputation when deciding whether or not to deliver your email to their inboxes.

Among the topics Ken talks about: what determines your reputation? What role is authentication playing in deliverability? What does the future look like? And more...

The interview introduces an email deliverability focus for the next few days here at Email Marketing Reports. Stay tuned for more interviews and insight.

More on deliverability | Tags: email deliverability, ken takahashi, return path, sender reputation

[This post brought to you by Campaigner Email Marketing]
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1 Comments:

Mark (and Ken):

Brilliant. My favorite quote:

"I'm a firm believer that 90% of the fate of an email program is decided at the point of data collection. Whether it's how you collected the data, the notice and choice you gave the customer when collecting that data, the expectations you set when you collected that data. That's 90% right there."

I've shared this with my fellow Brontos and encouraged them to pass along to prospects and current clients.

Thanks again.

dj at bronto
By DJ Waldow, on 30 June, 2008