Dealing with inactive or old addresses

Those looking for advice on how to deal with inactive addresses or old lists should head over to the new reactivation category at the main site.

The numerous articles referenced cover topics such as reactivation campaigns, tactics for reconfirming an opt-in, best practices for mailing to old address lists, and similar.

(The main site is undergoing a refit and more topic reviews like this will pop out of the process: watch this space.)

Permalink | July 10, 2008 | 0 comment(s)
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