How many email marketers do you need to change a lightbulb?

Latest posts | Feed | By Mark Brownlow on July 29, 2008

Nobody ever removes the bulb. Unless it's been inactive for more than six months.

None. The light bulb can change itself using a preference center.

Two. One to change the bulb, and one to point out the excellent ROI compared to other ways of lighting the room.

Two. One to change it and one to get the appropriate permission from the owner of the socket.

Two. One to fit the new bulb and one to design it so it works as intended in whatever socket it goes into.

Three: One to change it, one to design it to work in all sockets, and one to complain that the lightbulb still doesn't work in rooms built by Microsoft.

Five. One to change it, two to work out the best day and time of day to make the change, one to ensure the new bulb will meet user expectations, and one to monitor how many people subsequently flick the light switch.

Got any others?

More email marketing humor

[This post brought to you by Campaigner Email Marketing]
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5 Comments:

None. If it's dark someone must be blocking my light since I'm sure that my IT does all those "techy" things right.
By Blogger Robert, on 29 July, 2008  
 

Why change it? It doesn't cost any money to just keep using the bulb forever, whether it responds to the light switch or not.
By Blogger Jay Allen, on 29 July, 2008  
 

550, but that's only if the socket didn't actually exist.
By Anonymous Anonymous, on 29 July, 2008  
 

Two: one to change the bulb and one to suggest repairing the bulb is cheaper than constantly buying new bulbs.

Two: one to change the bulb, and one to suggest that we don't have to change the bulb - it'll work fine as long as we're willing to pay a penny every time someone wants to turn it on.

Thirteen: one to change the bulb, and a dozen to write about how bulbs and sockets are constantly changing, who changes them well and poorly, and what anyone thinking about changing bulbs must know lest s/he get electrocuted. :)
By Anonymous Justin Premick, on 29 July, 2008  
 

Glad to see creativity is alive and well. And Jay - cynical! Hilarious, but cynical!
By Anonymous Mark Brownlow, on 30 July, 2008  
 

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