Personalization data and best practices
Latest posts | Feed | By Mark Brownlow on July 09, 2008
Rounding off a brief triumvirate of posts on personalization is a recommendation to get hold of a new Aberdeen Group report on the topic. (Temporary open access.)The report looks at the challenges to improving personalization and highlights the best practices associated with high-performance email marketing programs.
There's also survey data on how tactics like segmentation and advanced personalization improve your numbers. The report ends with recommendations on specific actions and strategies to take to so you can capture these improvements yourself.
Much food for thought in there, even if putting those recommendations into practice is easier said than done.
Tags: email personalization, personalized emails, targeting, segmentation, email marketing
[This post brought to you by Campaigner Email Marketing]
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