Should you certify your emails?
Latest posts | Feed | By Mark Brownlow on July 02, 2008
Getting emails into inboxes is the aim. And email certification / accreditation can be a big help. But how do you know if it makes sense for your situation?This article identifies the issues you need to consider and gets industry experts to chime in with advice.
It's the first of several articles on the topic. Still to come: a look at the major certification options out there, a closer look at one option you probably don't know about (but should) and expert views on how certification might shape (or not) the future of email marketing...
Tags: email certification, email accreditation, certified email
[This post brought to you by Campaigner Email Marketing]
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