Why you should check your admin messages
Latest posts | Feed | By Mark Brownlow on July 08, 2008
Yesterday I subscribed to a newsletter at a well-known media site using a new email address. After submitting my information, this is the message displayed:
Fine.
I also unsubscribed from all emails from that site using my old email address. After submitting my unsubscribe request, this is the message displayed:
Spot the problem? This kind of "minor" error can plant enough uncertainty in the mind of the would-be unsubscriber for them to hit the "report spam" button just to be sure.
Checked your admin messages recently? (I haven't: time I should.)
N.B. Dylan Boyd has a quick overview of what to audit in your subscribe process here.
Fine.
I also unsubscribed from all emails from that site using my old email address. After submitting my unsubscribe request, this is the message displayed:
Spot the problem? This kind of "minor" error can plant enough uncertainty in the mind of the would-be unsubscriber for them to hit the "report spam" button just to be sure.
Checked your admin messages recently? (I haven't: time I should.)
N.B. Dylan Boyd has a quick overview of what to audit in your subscribe process here.
[This post brought to you by Campaigner Email Marketing]
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