Why you should check your admin messages
Latest posts | Feed | | By Mark Brownlow
Yesterday I subscribed to a newsletter at a well-known media site using a new email address. After submitting my information, this is the message displayed:
Fine.
I also unsubscribed from all emails from that site using my old email address. After submitting my unsubscribe request, this is the message displayed:
Spot the problem? This kind of "minor" error can plant enough uncertainty in the mind of the would-be unsubscriber for them to hit the "report spam" button just to be sure.
Checked your admin messages recently? (I haven't: time I should.)
N.B. Dylan Boyd has a quick overview of what to audit in your subscribe process here.
Fine.
I also unsubscribed from all emails from that site using my old email address. After submitting my unsubscribe request, this is the message displayed:
Spot the problem? This kind of "minor" error can plant enough uncertainty in the mind of the would-be unsubscriber for them to hit the "report spam" button just to be sure.
Checked your admin messages recently? (I haven't: time I should.)
N.B. Dylan Boyd has a quick overview of what to audit in your subscribe process here.
[This post brought to you by Campaigner Email Marketing]
Permalink | July 08, 2008 | 0 comment(s) - add yours!
Get posts like this: as an RSS feed | biweekly email | via Twitter
Permalink | July 08, 2008 | 0 comment(s) - add yours!
Get posts like this: as an RSS feed | biweekly email | via Twitter
Sign-up for the Email Marketing Reports NEWSLETTER
Twice a month, free, packed with email marketing advice and all the posts from this blog.
Twice a month, free, packed with email marketing advice and all the posts from this blog.
0 Comments:
